Many of us spend our days in back-to-back Zoom calls. So, when we attend a virtual event, we want a different experience.
Creating content that has thought-provoking insights, new ideas and concepts, or perhaps simply a fresh way to engage with your customers can be achieved with an inspiring keynote speaker.
TIP #1: Have a speaker in mind who can draw the attention of your audience
Choose a speaker who will align with your event strategy to help you achieve your goals.
You want a speaker who inspires your audience, drives home the point and will open people’s eyes.
Utilise your speaker’s reputation to draw attention to your event and create more interest that delegates get excited about attending your event.
TIP #2: FIND A versatile KEYNOTE SPEAKER who can deliver to both an in person and virtual audience
If your event is speaking to both an in person and virtual audience, you may need to rethink your content delivery schedule. Here are a few ideas to restructure your content delivery:
- 10 minutes of remarks, followed by a moderated conversation (fireside chat) and an audience Q&A session; or a
- 20-30 minute presentation followed by an interview with an executive from the organisation; or a
- 30-45 minute pre-recorded keynote followed by a live Q&A with the audience using an event platform
Everything is shorter. More succinct. (If you can say it in 18 minutes or less for a TED Talk, you should do the same in a hybrid/ virtual format). Remarks are often punctuated with powerful slides, compelling short videos, or interactivity of some sort, as this helps with overall engagement.
The result? The audience learns more because they feel connected and are enjoying themselves. Plain and simple.
TIP #3: LOOK FOR POST-EVENT VALUE
Your brand engagement and promotion doesn’t need to end when your event ends.
Continue the conversation post-event. This may be through mailshots, online forums and/or post-production snips highlighting key points etc.
You may want to consider providing a series of one-minute video snippets of the talk, allowing your audience time to explore the topic more deeply at their own speed. This can be incredibly effective when a speaker has specific, deep expertise that your audience will want to absorb and use.
Make your event more appealing to both your speaker and audience by offering exclusive deals to purchase books, video training or other digital content which reinforces key concepts from your event.
TIP #4: PREPARE YOUR VIRTUAL EVENT SPEAKER FOR SUCCESS
Having speakers nail their role within a virtual event relies on thoughtful planning and preparation. It’s essential speakers understand their role, how the event will flow, the technology being used, and how the speakers and other agenda items work together. Consider some of the things you may need to include in your briefing during your rehearsals:
- Some presenters may be in a studio, and others may be remote
- Some content may be pre-recorded, and other content may be streamed live
- Speakers may not be able to see the audience
Tip #5: Working with your speaker’s content and experience
- Ensure speakers on the agenda share content with each other, eliminating the possibility of duplicate content, examples of stories etc.
- Understand when it makes more sense to have the CEO deliver a message or when an outside speaker would be more effective at landing the point
- Suggest speakers who will fit well with your culture
- Find a speaker who aligns with your goals and knows how to create the tone, emotion and context you need
To discuss live streaming your virtual or hybrid event, drop us an email, [email protected] and we’d be more than happy to discuss your ideas and plans to take your event to a virtual platform.