Social media is transforming how live video streams play a part in our lives through how they are prioritized on the different social media platforms. The different platforms are versatile each offering different levels of interactivity for both the streams host and audience. The types of streams that could be broadcast include Q&A sessions, tutorials and demonstrations, and events and announcements.
Facebook Live has the ability to reach a broad audience. All live video stream have the potential to be seen by millions of Facebook users. Live video streams also have the added advantage of being prioritized by Facebook over less dynamic content.
Instagram Live is very much like and has all the same benefits to product/event growth as Facebook live. Instagram followers who have missed your live video stream have the added advantage of being able to watch it on IGTV (Instagram Television). Instagram is ideally suited to short, live interactive videos where minimal amounts of user feedback is required.
