It is considered by many professionals that online video marketing services are the future of content marketing. According to Cisco it is expected that by 2017 video will account for 69% of all consumer internet traffic. Small businesses that do not include video content in their websites or internet marketing strategy may well lose interest to inferior competition. Approximately 64% of marketers expect video content to dominate their marketing strategy in the near future.
Youtube, a successful online video marketing service, receives one billion unique visitors every month. It is also estimated that one in three Britons views a new online video every week. Online video marketing specialists aspire to get their video to go viral and to collect millions of hits in the shortest amount of time as possible. If online marketing videos engage one user they will undoubtedly share this content with another user and so on and so on. This share ability is seeing online video marketing becoming more popular on mobile phones and tablets. Cost for the production of online video marketing services is also coming down. For example Mozilla Labs have just released Mozilla Popcorn. A free tool designed to add simplify the production of online videos. The change in scalability is making online video marketing services something nearly every one can benefit from irrespective of budget.
