Corporate marketing operates at a boardroom level. Unlike conventional marketing systems it has a stakeholder orientated approach. Corporate marketing takes account of stakeholders from past, present and future.
A team is employed by the corporation to help people realise a mission statement and thus expand the corporation’s vision through global expansion.
Corporate marketing can be direct when transmitted through mediums such as television, radio or streaming services. Less direct forms include email campaigns, sales coupons, contests, advertisements, magazine inserts, online advertising and social media.
Localisation is an important part of the corporate strategy. High quality streaming media coupled with unique branding helps define identity, whilst knowledge of a cultures language base helps with marketing in a clear manner.
