If like the rest of us, you use Facebook, you might have noticed a new feature recently. You may have received a notification or just noticed something pop up on your feed, something called Facebook Live.

Just because you’re aware of Facebook Live, you may not necessarily know anything about it, how to use it or why you should use it? Luckily for you, we’re about to help.

What is Facebook live video streaming?

Facebook Live is a form of video streaming that is available on the world’s most popular social media platform. It is essentially a Facebook status in a video format. The Facebook format is a 90 minute live video and will be broadcast to all of your friends and followers. They can then interact with the video by leaving comments in a feed.

Why should you use it?

Video streaming is a growing industry and video content is becoming more popular than ever. If you’re a business/ brand or one of the new breed of social media celebrity, you need to be creating videos.

When your page goes live on Facebook, your followers receive a notification to tell them you’re live with fresh content. This in itself is a huge opportunity for you to reach your following. This is essentially a form of content marketing at the forefront of the industry. Video is big right now! Facebook Live video streaming is a very cheap and effective way of providing that fresh content.

The idea is that you can reach more people by posting popular content and gaining followers because of it. You can also interact with your audience in a new way and provide even more value to your business and brand by giving your fans additional, up-to-date access to what you do.

To get you started on a basic Facebook live stream, all you need is a Smartphone.

Log in to your Facebook account, tap the ‘new status’ button on your Smartphone and go for the live broadcasting option. And hey pronto you’re using Facebook Live video streaming.

Do you have to be a business or a celebrity to use Facebook Live?

No, it doesn’t matter if you don’t have a business or brand. If you’re doing something you think your network of friends and family will enjoy, Facebook Live is for you too. Whether you’re at your daughter’s graduation ceremony or just doing something fun with friends, Facebook Live is a great way to share that special moment.

Take it to the next level

If you are planning to use Facebook Live for your business, there is nothing wrong with using just a Smartphone, however, as always in business, if you go the extra mile you’re more likely to get rewarded for doing so.

Using a professional company allows you to use a number of cameras to get different angles, use HD quality images alongside great internet connection and improve the quality of the sound using an audio desk and external microphones. Once you have chosen you you’re going to film your event, it’s time to start thinking about how you can engage with your online audience.

Red Shell Productions have live streamed multiple events to Facebook live. From livestreaming MPs during the Brexit campaign to graduations that loved ones couldn’t attend, we have extensive experience working with Facebook Live.

Facebook Live video streaming is meant to be a quick and easy way to generate video content but if you want to jump ahead of the game you need to take it to the next level. If you’re not quite sure how to do that, we can help you.