Why would you use live streaming?
With uncertain times among us, we are all finding ways to continue to reach our event audience. Live streaming offers an opportunity to take your event to your audience, wherever they may be in the world, as long as they have an internet connection.
When you broadcast your event live, you provide an opportunity to substantially increase your audience. Audiences can watch online and/or, if you have the facilities, on large screens at a nearby location. If your audience are working, living far away or even abroad, they won’t miss your event.
1) Maximise your impact
One of the benefits of the global pandemic is that people are now used to watching events live on their devices. Creating a hybrid event which meets the needs of both your online and in person audience provides a great opportunity to expand your audience and the impact of the message you are delivering. Live streaming means you can reach a larger audience while still maintaining an intimate experience for local attendees.
2) Increased engagement
Facebook users spend three times longer watching a live video than a standard video. Live streaming is all about engaging with your online followers and reaching a wider audience. With this in mind, audience engagement should be at the forefront of your planning. Whether it’s a corporate event, wedding or sporting event, utilising live streaming into your event will increase user engagement with your event. To read more about how to increase online interaction with your audience, read more here.
3) Grow future attendance
Live streaming is a great way to attend an event if you can’t make in person, but also a great tool to promote what you offer in person. Live Streaming is a great opportunity to encourage attendance at your next event. 64% of consumers make a purchase after watching branded social videos. Utilise pre and post marketing of your event to promote your future events.
4) Clearly communicate your message to your audience
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With an extended reach and the potential to drive future sales, live streaming is an effective tool to maximise the return on your event.
Red Shell Productions is a live streaming company with experience across a range of sectors. We offer end-to-end live streaming services with multiple camera angles, edited live and streamed to the internet in real time. Your live edited footage is available immediately after the event, as it was seen on the livestream, so there is no waiting around once the event is over.
You will have inevitably watched a program live on the BBC, ITV etc. Essentially, we offer the same service but tailored to your event. We have a scalable team, meaning we can stream your small training event or, cover your larger corporate event with live mixing of up to 6 cameras and the option to have all or some of your cameras operated.
To discuss your upcoming event, contact us on our contact form, drop us an email on info@redshellproductions, or speak to a member of our friendly team on 0121 667 7898.