Training and Development – Red Shell Productions

Online distance learning: Live stream your training courses

Learning online carries many benefits. From reduced travel costs to saving staff time, streaming your course to an online audience can offer new opportunities to your business. We’re going to look at the benefits of online distance learning and why you should live stream your courses.

Online Distance learning isn’t new

Look at the Open University for example, they offer seminars, course materials and communication with lecturers through the medium of the internet. Why make people from all over the place come to a physical location when they can catch a seminar via live streaming? It’s the perfect example of online distance learning.

Online distance learning is more accessible than ever before and not just available to big budgets, it’s a great way to train your workforce.

The benefits of live streaming your courses

5 Reasons your Business Needs Live Streaming as a priority focus

Video has become one of the best ways for businesses to reach their consumers effectively but, why do we think live streaming will be in the forefront this year? Check out our 5 reasons why your business needs live streaming:

Social Media is the perfect platform for live streaming.

Google+ has made a huge step forward for live streaming, as have Facebook fan pages. Not only do you get audience involvement for the duration stream, you have their attention. Streaming with social media platforms allows your stream to shared, watched and revisited over time. The longevity of one video that creates interest about a live moment and is also available for later viewing is going to be a trend in 2015.

Live streaming is ideal for mobile devices, which are also gaining popularity.

Tablets and mobiles are one of the hottest trends for this year. Having an adaptable site is more important than ever. People are mobile, and they expect to be connected on less traditional devices. Responsive sites aren’t just an option now, they’re a necessity to reach your target audience as much as possible.

Online video campaigns gain relevance with live streaming.

Video is one of the easiest and most relevant ways of communicating with your target audience. Being able to live stream your service, product, seminar or business gives you credibility online and with easy sharing available, it’s a great way to expand your audience.

Live streaming encourages consumer interaction, engagement and creates a ‘conversation.’

Let’s face it, we’ve lost a lot of connection with our target audiences in the technology age. People write, order, buy, sell and talk in a virtual place. Which makes it more necessary to continue a conversation with consumers in a legitimate manner.

Video speaks and connects with emotions, thereby encouraging more interactive conversations. The opportunity to connect with your audience more interactively, generates communication, which can help with sales, interest and shares. These are just some of many examples as to why your business needs live streaming to be a priority.

Ease of syndication to 3^rd parties will encourage more live streaming.

2015 will be a great year for syndication and moving outwards, while creating your online relevance and reputation by doing live streaming. As an example, you have a seminar streamed live online. You then take a copy of that video, place it on trustworthy sites and it gets shared on social media. Perhaps it even goes viral. Your business is now bursting with hits, both from the live feed and the syndication. How great is that?

Video needs to be taken seriously as a business tool, and your business needs live streaming needs to be a priority. If you ignore the multiple possibilities, you are missing out on the multiple benefits of live streaming. Live streaming is a way for forward-minded businesses to get an edge and to hit a successful stride. What do you think? How have you used video for your business? Any tips you can add? Let us know in the comments below!

If you have a corporate event or wedding coming up and are looking for a video production company to film the day or broadcast your event live, give Red Shell Productions a call for a free no obligation quote on 0121 6677 898 or email info@redshellproductions.co.uk.

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9 Ways Video on Your Website Helps Your Business Thrive

The steady increase in popularity of video as a business-marketing tool is no accident. It’s in essence one of the simplest ways of conveying your message to your consumers. If you haven’t incorporated video into your marketing strategy yet, it’s time you do. Here are 9 reasons why adding video to your website can help your business:

1.) Recruit fresh talent

Arguably one of the most important components of a successful business is attracting and acquiring the best employees for your company. Finding new employees that will excel in their roles is the backbone of business growth. Video used as a method of advertising for staff is much more effective than the usual online job listing.

2.) Attract new consumers

Video is a more accessible method of communicating your brand, service and products and takes little effort for the consumer to grasp. Compare watching an explanatory, engaging video for several minutes to sifting through several pages of a White Paper. Which would you choose?

3.) Video is a proven sales tool

Surveyed consumers say that their confidence in a business is elevated by over 50% from a relevant video and has encouraged purchases of services or products. In summary, business videos increase consumer trust.

4.) Gain buzz for new services and products

Using video to marketing your services and products is easy to share. With shares on social becoming ever the priority, video is a great form of recommendation.

5.) Communicate clearly with your consumers

One of the biggest complaints consumers have about a business, its services or its products is that they are confused about the specifics. In other words, video is a great remedy.

To illustrate, imagine a simple step-by-step or tutorial video they can go to with their questions. They don’t have to go through the hassle of reading through dozens of articles to find a solution, which can create frustration on the consumer end.

6.) Find out more about your target audience

Businesses can use video as a means for discovering details about their target audience. For instance, will new products be successful, is there a need for this service, what sort of reputation does the company have online, what needs to be changed? It’s a great way to deal with complaints, create strategies and overall tweak your business plan.

7.) Use video testimonials for business credibility

Consumers have to wade through a lot of online ‘noise,’ and to set yourself apart you can use consumer testimonials to increase confidence in your brand. It’s the online version of word-of-mouth recommendation.

8.) Video is more engaging and is adaptable for multiple business purposes

In essence, we mean that business marketing is moving towards more syncopation between consumer and your business. A video is adaptable from a presentation or seminar to sound bites or highlight of your business’ strengths. Consumers are craving personalization for their purchases.

9.) Video ‘reviews’ considered more trustworthy than review sites

Many online written review sites have been compromised by false reviews. Showing consumers real reviews with pros and cons is more believable and trustworthy. Typically, people respond better with visuals and audio than reading.

We hope this article on 9 ways adding video to your website can help your business was useful. We’d love to hear from you. Have you got any extra reasons or experience to share? Tell us in the comments below!

Streaming To a Second Venue

We’ve all heard of online video conferencing and various ways to connect people all around the globe through technology. This is an amazing feat when you think it wasn’t that long ago that we lived without mobiles and computers.

Corporate conferences and other large events still have a need for people to come together in one place. Travel and venue capacity are common issues and a secondary venues may be required to accommodate everyone’s needs. This is where technology plays a vital role.

The Wonders of Technology

Technology has transformed the world, in terms of how we operate on both a business and a personal level. So it’s only right that we take advantage of it, particularly when it comes to hosting events.

If you’re hosting a large event and are worried about everyone squeezing in to one place, you may already be thinking of the possibility of hiring a second venue close by. This could be another conferencing room in the same building, or a close by facility. There are plenty of ways to keep everyone in the loop on what’s happening on the day.

For closer venues, you can connect a wired feed (audio, video or both), from one venue to the other. A video with audio feed link means you have a consistent feed from your main venue to your secondary venue. This is ideal if there are presentations or a guest speaker on the day, as this can be videoed in the main venue and streamed live via your wired feed to the secondary venue, so nobody misses out on any important information.

Get online

Alternatively, if there’s a good internet connection, it’s also possible to stream footage live via an online feed. This is a great solution if you are hosting an event that needs to be fed out to various locations which aren’t close by. In some cases; it isn’t possible for everyone to travel to one specific place, particularly if you work nationally or globally. Creating an online facility where everyone can log in and view the event is an ideal solution.

This type of streaming is highly effective to either a second venue with large TV screens where everyone can watch together, or for individuals who can watch the footage live on their computer screens from wherever they are in the world.

Having a live stream to subsidiary locations allows you to keep everyone connected at an event, with the option of live pause and rewind; just like watching television in your own home. This means that viewers can watch the footage at their own convenience, so they don’t miss anything from the day.

If you’d like to know more about live streaming to additional venues and keeping your events fully connected then please don’t hesitate to get in touch. We can talk you through the whole process and discuss your specific requirements.

Educational Videos for business

Educational videos are another great way to show off your business, products, services, views, opinions etc. more. These videos tend to be a bit more indepth than a corporate promotional video. They can show you to be ‘ahead of the game’ in your field through your chosen content.

What are some of the benefits to educational videos?

Educational videos, when done correctly, prescribe information in an engaging and stimulating way.

Delivering your message by video is often more memorable and accessible and offers an alternative to extensive reading.

Providing information by video offers the opportunity to communicate debates and discussions in a more interactive, engaging way than reading long scripts.

By giving your view or opinion on a particular upcoming product, service or event etc. you offer the opportunity to show yourself as a reputable figure in your industry.

What types of educational videos for business can I consider?

Documentary style: If you are looking to; explain more about your company, include testimonials, use interview style questions with customers, or give a general feel of your brand, a documentary style video may be the way forward for your organisation.

Overview of your business, services or products: This could be a quick video to overview a particular service or product you offer in your organisation. Alternatively, it may also offer a brief overview about your company, what you stand for etc.

Website presenter: A website presenter can introduce visitors to your website and invite and encourage visitors to search more. This may include a few point of sale directions. For example, ‘find out more about our live event streaming services on our event streaming page’

If you’re considering a corporate educational video, contact Red Shell Productions on 0121 6677 898 or email info@redshellproductions.co.uk.

Corporate Promotional videos for small business

Corporate promotional videos are exactly what they say on the tin, a short video promoting your corporate products or services. Making a corporate promotional video for your business can be both an exciting and daunting prospect.

How can a promotional video help my business?

With our fast paced society and so much written content available; communicating through video is a more visual and personal way to understand who you are and what you do. A corporate promotional video offers the opportunity to show your brand character and offer a face to the name. This in turn creates a more personal feeling.

What to consider when making a corporate video

When you’re considering your corporate promotional video, it’s important to know who your target audience is. It is important to understand the purpose of your video and know the core message.

Think about how you’re going to communicate your message. Do you want a light hearted approach or something more serious? Do you require a script for the message or are you going to free style it? If you are using a script, we recommend you read it a few times to someone you trust to make sure it sounds free flowing and natural so as to ensure the best results.

Finally, remember to include a call to action.

How long should my corporate promotional video be?

Depending on your message depends on the length your video should be. If you are creating a video to introduce your company, we wouldn’t recommend much past 2-3 minutes. On the other hand, if you are promoting an event and there was a particularly great piece of entertainment or an inspiring talk performed from a previous event, you may want to consider a video closer to 5 minutes.

What’s involved?

If you’re considering a corporate promotional video for your business, contact Red Shell Productions on 0121 6677 898 or email info@redshellproductions.co.uk for a free no obligation quote.

We’re not here just for the glamorous promotional corporate videos
Red Shell Productions is a video production company based in the Midlands and specialise in live event streaming. We broadcast your event live by streaming video to your website for the purpose of events, conference services, training etc. Broadcasting your event live extends your audience to include virtual attendees thereby improving your brand exposure, brand interaction and internet marketing services.

Our film production services ensure live event coverage is covered be it for live event streaming purposes or for post production/ short film later. Red Shell Productions have the capability to handle your audio/ visual production requirements for your event video.

Red Shell Productions can help you with your video requirements be it a short introductory video to your company, testimonial video, live event coverage etc. we can most likely help you (if not, we can usually point you in the direction of someone who can).

If you have a wedding or corporate event coming up and are looking for a video production company to film the day or broadcast your event live, give Red Shell Productions a call for a free no obligation quote on 0121 667 8977 or email info@redshellproductions.co.uk.