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Event organisers now have an expectation that their event will be made available online either live, or on playback later. This is known as a hybrid event – making your event available to attend both online (virtual) and in person.

One of the positives about the Coronavirus pandemic, which none of us would have anticipated, is how accessible events have become. Events are increasingly available to attend both online and in person as a hybrid event.

Live stream your even and make it a hybrid event. and offer a variety of opportunities, including:

Continue reading “Virtual events: The new norm”

Many of us spend our days in back-to-back Zoom calls. So, when we attend a virtual event, we want a different experience. 

Creating content that has thought-provoking insights, new ideas and concepts, or perhaps simply a fresh way to engage with your customers can be achieved with an inspiring keynote speaker.

TIP #1: Have a speaker in mind who can draw the audiences attention 

Continue reading “5 TIPS to make the most of your event keynote speaker”

So you’re about to host a live stream event. Maybe it’s your first? Maybe you’ve tackled a couple of streams already? You understand the basics of streaming… but now it’s time to add a new twist… a few special guests!

Sounds exciting!

Even in a COVID-19 world, adding new faces to your event is sometimes complex. Guests need to be prepped for the event: when will the in-person guest come on stage? Does the guest speaker know about the questions beforehand? What will they wear? Where will they sit? 

Adding a multi-person live event requires even more thinking. For example, do they have the right internet connection? How will they fit into the stream? Where will they be dialling in from?

Here are some top tips to getting your multi-person live stream off the ground:

Continue reading “How to produce a live virtual event with multiple remote guests”

Let’s start at the beginning, what is a hybrid event? 

A Hybrid event is essentially a mixture of your in-person event and a virtual event, combining your online and in person attendees. Hybrid events incorporate a virtual platform (such as YouTube, Facebook, Zoom etc.) that allows your digital audience to engage with the live event and your in-person attendees to attend, well, in person. Sometimes, this may include bringing in remote speakers to join your physical event. 

A hybrid event is…

• An experience that caters to audiences in a viewer-friendly way
• Engaging your online audiences with your in-person event
• An integration of technology to facilitate participation between a live and virtual audience
• Including speakers who can’t attend physically via your online platform

1. Increased reach & attendance

It’s a misconception that your audience can only take part in person or virtually – there’s no in between. You may think that by hosting a hybrid event, you’re splitting your total attendance however, the opposite is true. Hybrid events allow you to increase your reach and gain more attendees… not fewer.

Continue reading “8 Reasons why HYBRID events are essential to your strategy”

Why would you use live streaming?

With uncertain times among us, we are all finding ways to continue to reach our event audience. Live streaming offers an opportunity to take your event to your audience, wherever they may be in the world, as long as they have an internet connection.

When you broadcast your event live, you provide an opportunity to substantially increase your audience. Audiences can watch online and/or, if you have the facilities, on large screens at a nearby location. If your audience are working, living far away or even abroad, they won’t miss your event.

1) Maximise your impact

One of the benefits of the global pandemic is that people are now used to watching events live on their devices. Creating a hybrid event which meets the needs of both your online and in person audience provides a great opportunity to expand your audience and the impact of the message you are delivering. Live streaming means you can reach a larger audience while still maintaining an intimate experience for local attendees.

2) Increased engagement

Facebook users spend three times longer watching a live video than a standard video. Live streaming is all about engaging with your online followers and reaching a wider audience. With this in mind, audience engagement should be at the forefront of your planning. Whether it’s a corporate event, wedding or sporting event, utilising live streaming into your event will increase user engagement with your event. To read more about how to increase online interaction with your audience, read more here. 

3) Grow future attendance

Live streaming is a great way to attend an event if you can’t make in person, but also a great tool to promote what you offer in person. Live Streaming is a great opportunity to encourage attendance at your next event. 64% of consumers make a purchase after watching branded social videos. Utilise pre and post marketing of your event to promote your future events.

 4) Clearly communicate your message to your audience

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With an extended reach and the potential to drive future sales, live streaming is an effective tool to maximise the return on your event.

Red Shell Productions is a live streaming company with experience across a range of sectors. We offer end-to-end live streaming services with multiple camera angles, edited live and streamed to the internet in real time. Your live edited footage is available immediately after the event, as it was seen on the livestream, so there is no waiting around once the event is over​​.

You will have inevitably watched a program live on the BBC, ITV etc. Essentially, we offer the same service but tailored to your event. We have a scalable team, meaning we can stream your small training event or, cover your larger corporate event with live mixing of up to 6 cameras and the option to have all or some of your cameras operated. 

To discuss your upcoming event, contact us on our contact form, drop us an email on info@redshellproductions, or speak to a member of our friendly team on 0121 667 7898.

Here at Red Shell Productions, we love a good challenge!

Thanks to you and the team for helping us make the event a success. Josh and Simon were brilliant and completely unflustered throughout, which really helped to calm our nerves! – James Ingham, Director, ROMI Associates

Background

We recently had a client approach us as they were planning a product launch however, with the ever changing Covid-19 developments, the company couldn’t risk bringing staff and guests onsite. A live streaming solution seemed the most logical, healthy conscious solution.

Looking for a working solution

Red Shell Productions live streamed a socially distanced product launch and Q&A session. Questions were brought in from a combination of chat forms and Zoom questions.

Keeping things interactive

To ensure their staff were well engaged, we embarked on a multi-platform approach. The main event took place on a password protected player and staff were invited to email questions to the management for a Q&A session hosted after the product launch. Staff were split into Zoom meeting rooms where they had an opportunity to discuss the product launch and raise any additional questions for the Q&A session.

To discuss making your internal or external product launch, contact us on info@redshellproductions.co.uk or give us a call on 0121 667 7898

Television had its heyday. There was a time when the entire family would gather around the tube to watch their favorite primetime programs, but those days are slowly coming to a close.

According to studies, people are spending more and more time online compared to in front of the television.

On average, the younger generation spends 4.8 hours a day online, compared to only 2.1 hours watching TV. Let’s have a quick look at some of the many pros the Internet is having over TV.

Advantages of Internet over TV

Access on demand – With television, you had to wait for a certain time for what you wanted to watch to appear, and there is no fast forwarding time.

Viewable in many devices – When you watch the TV you often have to be in a certain room, sit in a certain area and stay put. Before, you also could not move about as you please. Today, devices that allow you access to the Internet anywhere and anytime can fit in your bag or even your pocket. 

Quick sharing time – Unless it’s a live broadcasting, before something can be shown over the television it has to be recorded, edited, and then featured in a show or the news. For something to be shared online, all you need is device that can record and an Internet connection.

Unlike TV footage, videos can also be shared among users, making them carriers of the message.

(Almost) no ads – Ads are the lifeblood of the television industry, but also the bane of the viewers. There was no escaping them; you had to wait for them to end before your favorite show came on or could continue. Sometimes they even cut into your favorite TV shows.

In the Internet, some websites have started embedding ads in videos, but not to the extent that it becomes annoying like in television. The Internet has more substantial content, unlike television which has become a cavalcade of commercials interrupted by occasional programming.

Comments – Unlike TV, videos shared on the Internet can be accompanied by comments, immediately sparking interest and discussion…and opening the gate to more video sharing.

We specialise in live Internet streaming

We are Red Shell Productions; a live event streaming company based in the West Midlands. We specialise in end-to-end streaming solutions and event filming for corporate and private clients who want to reach an audience whether they are on Facebook, YouTube, Twitter, or another platform. As long as you have access to it, we can stream to it.

Give us a call on 0121 667 898 or email us at info@redshellproductions.co.uk to discuss your upcoming event and ideas.

As weddings begin to restart after lockdown, we appreciate you might not be able to share your big day with everyone you want to. Let us help with our multi camera, professionally shot live streaming for weddings!

Red Shell Productions offer a multi camera angle solution so your audience can see everything that’s happening in the room.

Stream to multiple platforms

Our software will allow you to stream to multiple platforms so if some of your guests prefer Facebook, while others prefer YouTube, for example, we can stream to both at the same time.

Ceremony in two different locations?

We have a single camera stream option which includes an external microphone, streamed straight to your platforms. Some of our couples choose to have a main ceremony with 2 or 3 cameras and a separate, smaller section, with just one camera going to their platforms.

Need more information?

Give our team a call and we’d be more than happy to have a friendly chat about your plans for your big day and how we can help you share your special moment with your friends and family around the world. Call us on 0121 667 7898 or pop us an email, info@redshellproductions.co.uk

We’ve been working this week with ADSA (Automatic Door Suppliers Association) to take their training courses online. With an exam at the end, participants engaged over the 2 day course and achieved a 90% pass rate of students. Catch a sneak peak below and a quick comment from Ken Price, Managing Director and ADSA

Discuss your event on Zoom