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Virtual events: The new norm

The crowd at a conference is sat listening to a speaker in the background.

The crowd at a conference is sat listening to a speaker in the background.

Event organisers now have an expectation that their event will be made available online either live, or on playback later. This is known as a hybrid event – making your event available to attend both online (virtual) and in person.

One of the positives about the Coronavirus pandemic, which none of us would have anticipated, is how accessible events have become. Events are increasingly available to attend both online and in person as a hybrid event.

Live stream your even and make it a hybrid event. and offer a variety of opportunities, including:

Inviting guest lectures from around the world

You are no longer limited to travel budgets to get the big guns in. With the right technology, you can now easily bring in high profile guests remotely.

Expand your audience.

Now more than ever, you can invite more delegates to your events, without having to hire a bigger venue. Delegates can ask speakers questions online in real time either by typing or speaking. You can invite online guests to turn on their mic and/or camera and ask their question to both the speaker and those attending in person.

Grow your database.

Offering a sign-up form to attend your virtual event is a great way to grow your database with relevant, interested individuals. You can use this database to follow up on user experiences of your event and promote your future events to them.

Become more inclusive.

Many hosting platforms now offer real time subtitles. Whilst not 100% accurate, technology is constantly improving that those who are hard of hearing can now engage with real time content more easily.

Lower delegate event costs.

With every best will in the world, ticket costs, travel and accommodation costs etc. can quickly mount up. Offering paid delegate tickets to attend your event online, instead of in person, is a helpful way to expand ways to attend and engage with your event… and possibly put some of the money they would have spent on other amenities towards attending future events you may be hosting. Win win!

Reduce your carbon footprint.

Virtual events are a great way to grow and interact with your audience while keeping your carbon footprint low.

Compare audience opinions.

Using polls for online participants to answer questions in real time with your speaker asking the same question to the room is a great way to see if those in the room are of the same opinion as those online.

Live later.

With every best will, we can’t make our event available at a time that suits everyone. Using a live streaming company who can provide your high-quality footage immediately after your event makes it easier for your delegates to attend and view your content live later.

Make your event hybrid

To discuss live streaming your hybrid event, drop us an email with your queries at info@redshellproductions.co.uk. Alternatively, give us a call for a no obligation chat on 0121 667 7898.

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