Category: Video Marketing Services

Online Video marketing services offered by Red Shell Productions. We cover London, Birmingham, Liverpool, Bristol and surrounding areas.

5 Reasons your Business Needs Live Streaming as a priority focus

Video has become one of the best ways for businesses to reach their consumers effectively but, why do we think live streaming will be in the forefront this year? Check out our 5 reasons why your business needs live streaming:

Social Media is the perfect platform for live streaming.

Google+ has made a huge step forward for live streaming, as have Facebook fan pages. Not only do you get audience involvement for the duration stream, you have their attention. Streaming with social media platforms allows your stream to shared, watched and revisited over time. The longevity of one video that creates interest about a live moment and is also available for later viewing is going to be a trend in 2015.

Live streaming is ideal for mobile devices, which are also gaining popularity.

Tablets and mobiles are one of the hottest trends for this year. Having an adaptable site is more important than ever. People are mobile, and they expect to be connected on less traditional devices. Responsive sites aren’t just an option now, they’re a necessity to reach your target audience as much as possible.

Online video campaigns gain relevance with live streaming.

Video is one of the easiest and most relevant ways of communicating with your target audience. Being able to live stream your service, product, seminar or business gives you credibility online and with easy sharing available, it’s a great way to expand your audience.

Live streaming encourages consumer interaction, engagement and creates a ‘conversation.’

Let’s face it, we’ve lost a lot of connection with our target audiences in the technology age. People write, order, buy, sell and talk in a virtual place. Which makes it more necessary to continue a conversation with consumers in a legitimate manner.

Video speaks and connects with emotions, thereby encouraging more interactive conversations. The opportunity to connect with your audience more interactively, generates communication, which can help with sales, interest and shares. These are just some of many examples as to why your business needs live streaming to be a priority.

Ease of syndication to 3rd parties will encourage more live streaming.

2015 will be a great year for syndication and moving outwards, while creating your online relevance and reputation by doing live streaming. As an example, you have a seminar streamed live online. You then take a copy of that video, place it on trustworthy sites and it gets shared on social media. Perhaps it even goes viral. Your business is now bursting with hits, both from the live feed and the syndication. How great is that?

Video needs to be taken seriously as a business tool, and your business needs live streaming needs to be a priority. If you ignore the multiple possibilities, you are missing out on the multiple benefits of live streaming. Live streaming is a way for forward-minded businesses to get an edge and to hit a successful stride. What do you think? How have you used video for your business? Any tips you can add? Let us know in the comments below!

If you have a corporate event or wedding coming up and are looking for a video production company to film the day or broadcast your event live, give Red Shell Productions a call for a free no obligation quote on 0121 6677 898 or email info@redshellproductions.co.uk.

Follow Red Shell Productions on twitter @RedShellUK or like them on facebook.com/redshellproductions

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9 Ways Video on Your Website Helps Your Business Thrive

The steady increase in popularity of video as a business-marketing tool is no accident. It’s in essence one of the simplest ways of conveying your message to your consumers. If you haven’t incorporated video into your marketing strategy yet, it’s time you do. Here are 9 reasons why adding video to your website can help your business:

1.) Recruit fresh talent

Arguably one of the most important components of a successful business is attracting and acquiring the best employees for your company. Finding new employees that will excel in their roles is the backbone of business growth. Video used as a method of advertising for staff is much more effective than the usual online job listing.

2.) Attract new consumers

Video is a more accessible method of communicating your brand, service and products and takes little effort for the consumer to grasp. Compare watching an explanatory, engaging video for several minutes to sifting through several pages of a White Paper. Which would you choose?

3.) Video is a proven sales tool

Surveyed consumers say that their confidence in a business is elevated by over 50% from a relevant video and has encouraged purchases of services or products. In summary, business videos increase consumer trust.

4.) Gain buzz for new services and products

Using video to marketing your services and products is easy to share. With shares on social becoming ever the priority, video is a great form of recommendation.

5.) Communicate clearly with your consumers

One of the biggest complaints consumers have about a business, its services or its products is that they are confused about the specifics. In other words, video is a great remedy.

To illustrate, imagine a simple step-by-step or tutorial video they can go to with their questions. They don’t have to go through the hassle of reading through dozens of articles to find a solution, which can create frustration on the consumer end.

6.) Find out more about your target audience

Businesses can use video as a means for discovering details about their target audience. For instance, will new products be successful, is there a need for this service, what sort of reputation does the company have online, what needs to be changed? It’s a great way to deal with complaints, create strategies and overall tweak your business plan.

7.) Use video testimonials for business credibility

Consumers have to wade through a lot of online ‘noise,’ and to set yourself apart you can use consumer testimonials to increase confidence in your brand. It’s the online version of word-of-mouth recommendation.

8.) Video is more engaging and is adaptable for multiple business purposes

In essence, we mean that business marketing is moving towards more syncopation between consumer and your business. A video is adaptable from a presentation or seminar to sound bites or highlight of your business’ strengths. Consumers are craving personalization for their purchases.

9.) Video ‘reviews’ considered more trustworthy than review sites

Many online written review sites have been compromised by false reviews. Showing consumers real reviews with pros and cons is more believable and trustworthy. Typically, people respond better with visuals and audio than reading.

We hope this article on 9 ways adding video to your website can help your business was useful. We’d love to hear from you. Have you got any extra reasons or experience to share? Tell us in the comments below!

How Much Does Video Production Cost and Why?

One of the most commonly asked questions nowadays is: how expensive is video production?  That’s a tough question to answer, for many reasons. Most people looking into video production services don’t understand the specifics needed for a video or subsequently which type of video they actually want.

We’ve tried to clarify the details involved in video production, along with a few useful tips to help you decide on the video you need.

Is All Video Production Expensive?

The term ‘you get what you pay for’ rings true in many circumstances. To put it in simple terms, generally, a mid to high range price tag will pay for itself through the higher quality of video and expertise of the camera operators. The longer it takes, the expertise you hire and the amount of production staff involved can all contribute towards increased cost. Video production doesn’t have to be expensive, and with a recent increase in popularity of video, the costs have gone down from previous times.

What Do Video Production Services Involve?

Most people don’t need a £50,000 video with a full production crew shot over months. Our services offer great quality for an affordable price. Take a look at what production services might involve:

Creating the concept of your video
Writing a script
Illustration and storyboards
Voiceovers, music and audio production
Hiring actors or having animation done
Cut-away shots (of your service or product, for example)
Equipment or location hire
Postproduction

These are just a few of the basics. It really depends on how detailed and intricate a video you’d like. The longer the video, the more it costs. The more people needed to complete the production of the video, the higher the cost.

Tips You Need to Consider Before Video Production

You might increase the expense of using video production services by changing targets or by having unrealistic expectations. The best approach you can take is to set a reasonable budget, detail the end result you’d like to have and discuss it with your video production services.

Do:

Have a measurable end result or objective defined. If you’re unclear, your video will be equally unclear. For example: a viral video for brand exposure? Attract new clients? Gain credibility? Launch a service or product? Train?

Decide on who you want your audience to be. Have a clear target audience in mind for your brand and your objective.

Choose the type of video style. Do you need a presentation with an actor, an animated explainer, a seminar, etc.? Keep in mind that will also affect the length (and the cost).

Don’t:

Be unbending if changes are needed on your video. When you hire a video production service, you’re hiring their professionalism and expertise. Some of your ideas might have to be adjusted to meet your objectives.

Forget to have a precise call-to-action. Do you want your audience to visit your landing page, buy your services or product, engage on social media or increase your online visibility?

Run over your deadline. You might be a perfectionist, but past the deadline is synonymous with over budget.

We hope we’ve given you a clearer idea of what video production services involve and that you’ve found our tips useful. For more information and a free no obligation quote on any video production you require, call us on 0121 6677 898 or email info@redshellproductions.co.uk

Testimonial videos for business

When last did you buy something of significant value without consulting a friend or family or going to the particular supplier without a testimonial from a trusted source? Video testimonials for business offer the opportunity for prospective clients to gain trust in your products, services and brand.

Testimonial video length

Ideally the video should be over within 30 seconds to 1 minute. This leaves time to include some fun footage from your offices/ location to introduce the film, a short, precise testimonial from your client and a closing slide with a call to action.

What to consider when making a testimonial video

When you are preparing for your testimonial video, it’s a good idea to identify who your best customers are and can one or two of them offer you a video testimonial? Ideally you would include the interviewees name, position and company so viewers know they are watching a real customer who is genuinely happy with your service.

Testimonial video questions

It will be easier for your client to prepare for the video testimonial if they have a few questions to help them along. These questions will also help structure your video and improve productivity during filming time. A few questions to consider could include:

How much money did you save?
Did our product/ service save you time and if so, how?
How many more sales are you getting?
Did you generate more phone calls and leads as a result of our service?
How many more business opportunities have you received?
Why would you recommend XX ?

If you would like to chat in further detail about your video testimonial for business, give us a call on 0121 6677 898 for a free no obligation chat and quote. Follow Red Shell Productions on twitter @RedShellUK or like them on facebook.com/redshellproductions

Online video marketing and production

Online video marketing incorporates the use of video to your marketing mix. This marketing method can be used to promote your brand, products or services. It is now said that video is shared more than any other kind of online content thereby increasing the urgency to start using online video marketing if you aren’t already. Sharing your product, service or brand through video provides the opportunity to send across your brand personality and gives your company the sense of being approachable and ‘human’, not ‘just another corporate’.

Incorporate video into your online marketing strategy

Inserting regular online video marketing makes your brand feel fresh and uploads regular interesting content. If you are for example in a trade such as building; uploading a quick video of your current project from your ipad or iphone is a cheap alternative to show regular and interesting projects you are working on. In addition, this demonstrates that you are a busy, active organisation. This shows prospectives a few things; you are good enough at what you do that you are prepared to show it off; that you love what you do and want to help others do it and; that you are actively seeking ways to engage with your audience in a more interactive way.

Lights, camera, action!

Red Shell Productions offer a bespoke video production service. We provide your video in broadcast quality and as part of our bespoke service will work to your timescales, attend the location’s you would like us to film for your video message and have a consultation. Our process usually goes something like this:

Educational Videos for Business - Corporate Marketing Red Shell Productions

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