Blog – Page 3 – Red Shell Productions

Take your event to the next level

We are in unprecedented times and my heart aches every time I hear of a cancelled event. As a team, we know the effort put into events, the financial risk and the meticulous planning that goes into them.

In the midst of the pandemic, we are receiving multiple enquiries about streaming events. While our team are fit and healthy and if we are able work with you while observing social distancing rules, we are more than happy to assist you and feel this is a way to keep events alive and you engaged with your audience.

So instead of cancelling your event, why not stream it?

Take your zoom event to the next level

Keep your audience engaged – people have actively committed to your event. Allow your audience to experience the content you had planned at the time they planned to consume it. Many event organisers have adopted platforms such as Zoom which allows for two-way audience participation through chat and voice/ video. Integrating pre-recorded video is another simple way to break up the monotony of one person in front of the camera during this period.
Keep that slot you have carefully planned for that great speaker – Live streaming means, if necessary, we can even create a video link from the speaker’s own home.
An exclusive perk for disappointed attendees or, an opportunity for a wider audience – There are several platforms which will allow you to control who attends your event which makes it easier to control who sees what you’re broadcasting. Alternatively, why not broadcast your event to the world? Red Shell Productions offers simultaneous streaming to most platforms imaginable. That means we can stream to Facebook, Twitter, YouTube, Vimeo and more at the same time. While so many people are at home, there is an opportunity for new audiences too. They may even visit your event in person in the future.
Zoom has grown quickly in popularity and is a great way for two-way engagement with your audience. The platform has security measures in place to control who attends your event and utilising our service for multi-angle events is a great way to increase audience engagement. We’ve made a quick video to briefly explore this further.
We have the facility to live edit and stream in a different room to the room you’re presenting in, bring in guest speakers remotely and exercise social distancing on site.

So there you have it! Consider a bold alternative amongst the many other consideration I’m sure you’re having to make right now. Drop us an email on info@redshellproductions.co.uk. We are ensuring we offer the most competitive pricing as we know the whole industry is feeling it.

Time and Money Savings with Live Editing

You will always be able tell the difference between an unedited and edited video. Unedited footage is usually shaky with background sounds that shouldn’t be there. There is often no transitions or contain awkward transitions between scenes. Video editing can fix these to make your video feel like it was shot professionally.

Video editing can be a hassle, especially if you don’t have the hardware, software, or experience. It can also be a burden; especially if you/your client want the client to have the finished product immediately after the event has been filmed.

There are different ways to edit footage. The fastest method is a live edit which doesn’t go through a post-production process.

Here’s a quick look at the different editing processes, just to give you an idea how things work and how live editing differs from the other processes.

Video editing types

Film splicing – Technically this is not video editing, but film editing. This is also what is considered the oldest of all video editing processes. In film, splicing the footage is edited by cutting sections of the film and rearranging or discarding them. A splicing machine then allows film footage to be lined up and held in place while it is cut or spliced together.

Linear editing – In linear editing, the video is selectively copied from one tape to another. Segments from one tape are arranged as how a video editor sees fit the storyboard should run in the second tape. The second tape will become the final copy. It is called linear because it has to start with the first shot and follow a chronology until the last one.

Digital editing – In this method, video footage is saved to a computer hard drive and then edited using specialised software. After this is done, the finished product is recorded back to tape or optical disk. This is also called non-linear editing because the editor can work on any part of the footage at any time and not start from the beginning.

Did you notice that those methods involve some processes or some time in a production studio, cutting floor, or editing machine? In other words, they take up time? Not so with live editing.

Live editing – In this method, multiple cameras and other video sources are routed through a central mixing console and edited in real time as the event unfolds. There is no more post-process. A live television coverage is an example of live editing.

The advantages of live editing are obvious; you or your clients get the finished product immediately and you don’t spend any more money to pay for video editing.

Red Shell Productions provide live editing

If you have any event you want filmed and/or broadcast over the internet; and want that content available immediately to you or your client, we can help. We are Red Shell Productions; a live event streaming company based in West Midlands. We provide end-to-end streaming solutions and filming for companies, groups, and individuals around the country.

Accessing your event to an international audience

Many organisations and start ups have something good to share with the world! Hosting an event or conference which delegates can either pay to attend or, attend for free, is one way of sharing. Whilst you may have a good lineup, unfortunately not all guests are able to attend. Travel and accommodation expenses often become inaccessible to individuals and smaller organisations.

There is a way to ensure those who want to engage with your conference can still be part of it; even if they aren’t there physically – live streaming your event.

Audiences from around the world, will see and hear every word from the speaker, even though they are in another location.

The challenges of holding an online conference

Associated costs

Many organisers think twice before holding an online conference because of cost. This can be overcome by either finding sponsorship for this part of the event and allocating either product placement or 10-30 second advertisements in relevant sections or, incorporating a pay per view option on the live stream. Pay per view is simple and accessible and is common practice nowadays.

Organisers can make money from an audience who are not there by requiring them to pay a one off fee to be able to view the conference live online.

Maintaining audience engagement and attention

Another challenge is keeping the attention of the online audience. Often, only one camera angle however, the audience are likely to get bored, regardless of how interesting the topic is. Offering multiple camera angles and good audio will maintain the attention of your online audience whilst they engage with you and your brand.

This should provide substantial and clear views of the audience, props, projection screens, and other visual aids, which can be difficult to see if you’re only using one angle.

Choosing an online platform

Where to stream online also poses a challenge to some organisers. It is important to assess where your audience tend to engage. Are they the Facebook generation or do they prefer to visit your website and engage with you this way. It is possible to stream to multiple platforms. If you find your audience engage in several ways, it is possible to stream to a combination of platforms, including: YouTube, Facebook, Livestream, Twitch, your website and more.

A steady and stable internet connection is key to a successful live stream.

Video on immediate playback

Last but not least, there is also the challenge of distributing materials. Some audience members may want a recording of the conference. Modern live streaming software will record your event as your online audience are viewing it which is available immediately after the event. This makes for easy distribution of fresh content. You also have a professional copy of the day, as it was seen, with good audio and camera work, meaning your content is easier to share, as opposed to a delegate who recorded on their phone. Depending on which platform you choose to use, your content may be available on instant pause, rewind and playback.

Live streaming your event is our specialty

We are Red Shell Productions and we specialise in end-to-end live streaming events. From graduations to weddings to press events, if you have an event, we can cover it. Call us on 0121 667 8977 or email info@redshellproductions.co.uk

Distance is no longer an issue when it comes to conferences nowadays. Technology has found a way to bridge the gap; use it to your advantage and bring the conference to the audience if they can’t come to you.

Live stream to Multiple Platforms at Your Fingertips

Quick access to live news and events was once exclusive to the ambit of radio and TV. Not any more! This field has been widened to include the Internet. And the best part is that people can do this anywhere they want, as long as they have an internet connection. Technology will also allow you to live stream to multiple platforms.

Imagine you have something you want to show the world; a sports gathering, a family reunion, a wedding, or a company event. The Internet is the perfect venue for a live stream. Social media and online interaction with audiences has become increasingly accessible. With some users preferring Facebook, others Twitter or YouTube, choosing one platform can be tricky.

The most popular video streaming platforms today

There are many platforms where you can upload livestream videos, however, the following are the biggest and most popular today.

YouTube – Who hasn’t heard of YouTube? What started out as a video sharing website has now become one of the biggest social media websites out there. YouTube videos are easy to access and you can even mark your favourites just in case you want to see them again and again.

In the UK alone, people watch a combined one billion hours of YouTube videos daily! It is foreseen that watching YouTube will soon overtake TV viewership. Imagine being available to that many people.

Facebook – Many people were not really familiar with social media until Facebook came along. It was Facebook that made social media trendy and cool, even among the older generation.

There are 1.5 billion active Facebook users in the world today, and the UK is home to 31 million of them.

Twitter – Twitter first came out in 2006 and people very quickly picked up on how easy it was to share everything from gossip to hard news using this application. There are currently an estimated 16.4 million Twitter users in the UK alone, with that number seen to rise to 17.1 million next year.

Twitter has now also started live streaming. They did it during the Grammy Awards pre-show and US President Donald Trump’s address to the Senate. They are planning to expand their live stream e-sports events soon.

Livestream – Livestream is currently the world’s number one video platform powering an estimated 10 million events a year. The company offers live streaming along with tracking and analysis, hardware and software, production solutions, and dedicated support.

Livestream currently has partnerships with some of the biggest brands, news organisations and establishments in the world including Nike, Tesla, the New York Times, BBC, Spotify, Nasdaq, Fox, Adidas, Time Warner Cable, and Fox Network.

Want to reach your audience across multiple platforms, contact us

After all that there is another option; you can have your video live streamed to all those popular website, our website, and any website of your choice, all at the same time! Call it maximum efficiency. Our software allows us to stream to multiple platforms at a time; but what does this mean to you? We can stream to YouTube, Facebook, YouTube, your website or other host destination simultaneously. If your audience are on Facebook but not Twitter, they will still be able to watch your event unfold online, at the same time as everyone else.

We take care of everything that needs to be done from the filming to the live streaming so you don’t have to worry about anything at all. Call us on 0121 667 8977 or email info@redshellproductions.co.uk to discuss how we can help you.

Live streaming graduation: Playback anytime, anywhere

A graduation may be by itself just a simple ceremony; however it comes at the end of years of hard work and sacrifice. For someone who have reached graduation, it means success, the beginning a new chapter in life, and to some extent it can even mean freedom.

There is no understating the importance a graduation ceremony. The sad fact is that not all who have been with that person through thick and thin may be able to attend that graduation. Prior commitments, time constraints, location and seating within the venue are just a few reasons loved ones can’t attend a ceremony.

However, there is a way to make sure they still get to see the memorable event as it happens; live streaming.

The advantages of live streaming graduation

Money saved for the audience far away – Attending a graduation in another part of the country, or another country altogether, will cost money, sometimes too much. There’s airfare to consider, accommodation, meals, etc.

Sharing of videos – Graduations live streamed through social media platforms are easily shared. Even if you choose to live stream to your website, sharing links on social media is really accessible and makes sharing those moments even easier. Online audiences can form their own supportive community through their comments, likes, shares, tweets etc.

No interruptions – When you live stream graduation, it is broadcast in a similar way to news coverage. The event can be paused live, rewound and played back later. This is ideal if you’d like to replay that proud moment.

No captured audience – Let’s be fair, you’re watching for the one or two family members or friends who are graduating. The graduation audience will sit through all the graduates names being announced whilst those online can continue their day once they’ve seen what they’d like to see.

Available for playback later on – It gets even better! After the live stream, the video is available on immediate playback. You can play back anytime, from any device, as long as there is an Internet connection. And yes, you can skip any boring parts to get to the section that is really important you.

For many, graduation is a once-in-lifetime event. The good news is that you can experience it again and again via video. Live stream that graduation and have your own copy, keep those memories fresh and available whenever you want them to be.

Our experience when it comes to live streaming graduation

We have good credentials when it comes to covering graduations. We currently live stream graduations for a local University as well as other events they host throughout the year.

To discuss your live streaming graduation, email info@redshellproductions.co.uk or call us on 0121 667 8977

Equipment required for successful wedding live streaming?

Wedding live streaming is becoming an increasingly popular solution to ensuring all guests can interact with your big day. Your wedding day is one of the most important days of your life. It is the day you commit your future to the person you love the most in the world. You want all of your family and friends to share your day with you and that’s why you plan quite an expensive day for all to enjoy.

Not everyone will be able to make it however. In this blog we will look at how you can address that with a live video feed. In particular what equipment you will need for your wedding live streaming.

The day of the wedding

Back to your big day and why you should consider live streaming your wedding. As briefly mentioned you want to share this special moment in your life with everyone you hold dear, and in the main you can. However for whatever reasons not everyone can make it. You might be getting married abroad, you might live far away from your family, or you might have friends who are only coming to the evening celebrations.

Equipment for your wedding live streaming

How exactly do you do you live stream your wedding? There are few things you need to cover;

Filming – You’re going to need the right equipment.
Internet connection – You obviously need access to beam it across the globe
Streaming service – You’re going to need somewhere to show the video and for your friends and family to view the wedding.

The focus of this piece is on equipment, on what you need for your wedding’s live streaming. There are all sorts of bits and bobs you can use for live streaming such as tripods and lighting but the key pieces you need are;

Camera

Definitely the most important piece of equipment needed. You have a number of choices here, from your Smartphone, to a web camera to a HD camera with an internet connection.

You need to consider if you want a multi camera/multi angle approach early on as this could affect what cameras you choose and how much you spend on them.

Feed Conversion & Encoder

This all depends on how you are filming your wedding. If you’re using a Smartphone or built in camera on your computer you won’t need it. If however you’re using a professional quality camera or multiple cameras you will need to convert the visual and audio feeds so it can be recognised by the encoding software on your computer.

Microphone

Most cameras will come equipped with an internal microphone but it’s important to check as not all do. Even the average internal microphone is not always the best quality and it’s definitely worth investing in a microphone to make sure your virtual wedding guests aren’t missing out on anything. If you’re using an external microphone you’ll need an audio mixer to feed into the camera, your computer/converter and encoder.

Internet and software

Ok so not technically a piece of equipment but it’s very important that you have a good internet connection and the right software to broadcast your live feed. There are all sorts of streaming websites out there, so check some out.

If all of this sounds a bit too complicated for your big day or you don’t have any of the required equipment, there is an alternative. Hire a professional service.

That’s where we come in, it’s what we do. We have all the equipment, knowledge and experience to ensure that your wedding live streaming is successful and hassle free.

Pay Per View Live Stream: Is it a necessary business compromise?

Live streaming is becoming an increasingly popular method of generating content. It is valuable for businesses and their brands as it allows the customers to get a closer connection to them. It’s useful for a variety of audiences from those trying to get their name out on the world wide web to businesses. Live streaming is a medium of content (video) that is very popular.

Live streaming does however come at a cost. Some larger organisations will seek sponsorship, product placement or similar to make the stream available to their audience for free. Covering these costs however, is not always that straight forward or may not be relevant to your audience or business plan. Continue reading “Pay Per View Live Stream: Is it a necessary business compromise?”

Live streaming events is perfect for sports and gaming

We’ve changed the way we go about entertaining ourselves in this modern world. We consume things differently, we stream music and TV in bulk batches on our mobile devices, we socialise through digital means and we entertain ourselves through the medium of the internet and gaming.

Live streaming sports and gaming events won’t lead to the end of traditional sports and entertainment channels, far from it. Just look at how many people turn up to Premier League games week after week or watch Britain’s Got Talent. There is however, no denying things have changed.

There is an opportunity for sports and gaming communities to take advantage of this through the live streaming of events. Continue reading “Live streaming events is perfect for sports and gaming”

How to get audience engagement and branding for your live stream video

There are many reasons you may be interested in a live stream video or live streaming an event. Whether it’s your corporate event, wedding or sporting event, you are likely interested because you want people to be involved.

Your motives will likely be different depending on what you are live streaming. Essentially, at the end of your event, you want more people to share your moment. If you’re streaming your wedding, you will likely want friends and family that couldn’t make it to enjoy it from afar however, for a press release or business announcement you probably want to reach as many people as possible whilst offering your biggest fans a closer relationship with your brand.

Live streaming is all about engaging with your online followers and reaching a wider audience. With this in mind, audience engagement at the forefront of your planning. Continue reading “How to get audience engagement and branding for your live stream video”

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