Online Conference – Red Shell Productions

Accessing your event to an international audience

Many organisations and start ups have something good to share with the world! Hosting an event or conference which delegates can either pay to attend or, attend for free, is one way of sharing. Whilst you may have a good lineup, unfortunately not all guests are able to attend. Travel and accommodation expenses often become inaccessible to individuals and smaller organisations.

There is a way to ensure those who want to engage with your conference can still be part of it; even if they aren’t there physically – live streaming your event.

Audiences from around the world, will see and hear every word from the speaker, even though they are in another location.

The challenges of holding an online conference

Associated costs

Many organisers think twice before holding an online conference because of cost. This can be overcome by either finding sponsorship for this part of the event and allocating either product placement or 10-30 second advertisements in relevant sections or, incorporating a pay per view option on the live stream. Pay per view is simple and accessible and is common practice nowadays.

Organisers can make money from an audience who are not there by requiring them to pay a one off fee to be able to view the conference live online.

Maintaining audience engagement and attention

Another challenge is keeping the attention of the online audience. Often, only one camera angle however, the audience are likely to get bored, regardless of how interesting the topic is. Offering multiple camera angles and good audio will maintain the attention of your online audience whilst they engage with you and your brand.

This should provide substantial and clear views of the audience, props, projection screens, and other visual aids, which can be difficult to see if you’re only using one angle.

Choosing an online platform

Where to stream online also poses a challenge to some organisers. It is important to assess where your audience tend to engage. Are they the Facebook generation or do they prefer to visit your website and engage with you this way. It is possible to stream to multiple platforms. If you find your audience engage in several ways, it is possible to stream to a combination of platforms, including: YouTube, Facebook, Livestream, Twitch, your website and more.

A steady and stable internet connection is key to a successful live stream.

Video on immediate playback

Last but not least, there is also the challenge of distributing materials. Some audience members may want a recording of the conference. Modern live streaming software will record your event as your online audience are viewing it which is available immediately after the event. This makes for easy distribution of fresh content. You also have a professional copy of the day, as it was seen, with good audio and camera work, meaning your content is easier to share, as opposed to a delegate who recorded on their phone. Depending on which platform you choose to use, your content may be available on instant pause, rewind and playback.

Live streaming your event is our specialty

We are Red Shell Productions and we specialise in end-to-end live streaming events. From graduations to weddings to press events, if you have an event, we can cover it. Call us on 0121 667 8977 or email info@redshellproductions.co.uk

Distance is no longer an issue when it comes to conferences nowadays. Technology has found a way to bridge the gap; use it to your advantage and bring the conference to the audience if they can’t come to you.

Streaming To a Second Venue

We’ve all heard of online video conferencing and various ways to connect people all around the globe through technology. This is an amazing feat when you think it wasn’t that long ago that we lived without mobiles and computers.

Corporate conferences and other large events still have a need for people to come together in one place. Travel and venue capacity are common issues and a secondary venues may be required to accommodate everyone’s needs. This is where technology plays a vital role.

The Wonders of Technology

Technology has transformed the world, in terms of how we operate on both a business and a personal level. So it’s only right that we take advantage of it, particularly when it comes to hosting events.

If you’re hosting a large event and are worried about everyone squeezing in to one place, you may already be thinking of the possibility of hiring a second venue close by. This could be another conferencing room in the same building, or a close by facility. There are plenty of ways to keep everyone in the loop on what’s happening on the day.

For closer venues, you can connect a wired feed (audio, video or both), from one venue to the other. A video with audio feed link means you have a consistent feed from your main venue to your secondary venue. This is ideal if there are presentations or a guest speaker on the day, as this can be videoed in the main venue and streamed live via your wired feed to the secondary venue, so nobody misses out on any important information.

Get online

Alternatively, if there’s a good internet connection, it’s also possible to stream footage live via an online feed. This is a great solution if you are hosting an event that needs to be fed out to various locations which aren’t close by. In some cases; it isn’t possible for everyone to travel to one specific place, particularly if you work nationally or globally. Creating an online facility where everyone can log in and view the event is an ideal solution.

This type of streaming is highly effective to either a second venue with large TV screens where everyone can watch together, or for individuals who can watch the footage live on their computer screens from wherever they are in the world.

Having a live stream to subsidiary locations allows you to keep everyone connected at an event, with the option of live pause and rewind; just like watching television in your own home. This means that viewers can watch the footage at their own convenience, so they don’t miss anything from the day.

If you’d like to know more about live streaming to additional venues and keeping your events fully connected then please don’t hesitate to get in touch. We can talk you through the whole process and discuss your specific requirements.

Testimonial videos for business

When last did you buy something of significant value without consulting a friend or family or going to the particular supplier without a testimonial from a trusted source? Video testimonials for business offer the opportunity for prospective clients to gain trust in your products, services and brand.

Testimonial video length

Ideally the video should be over within 30 seconds to 1 minute. This leaves time to include some fun footage from your offices/ location to introduce the film, a short, precise testimonial from your client and a closing slide with a call to action.

What to consider when making a testimonial video

When you are preparing for your testimonial video, it’s a good idea to identify who your best customers are and can one or two of them offer you a video testimonial? Ideally you would include the interviewees name, position and company so viewers know they are watching a real customer who is genuinely happy with your service.

Testimonial video questions

It will be easier for your client to prepare for the video testimonial if they have a few questions to help them along. These questions will also help structure your video and improve productivity during filming time. A few questions to consider could include:

How much money did you save?
Did our product/ service save you time and if so, how?
How many more sales are you getting?
Did you generate more phone calls and leads as a result of our service?
How many more business opportunities have you received?
Why would you recommend XX ?

If you would like to chat in further detail about your video testimonial for business, give us a call on 0121 6677 898 for a free no obligation chat and quote. Follow Red Shell Productions on twitter @RedShellUK or like them on facebook.com/redshellproductions

Corporate Promotional videos for small business

Corporate promotional videos are exactly what they say on the tin, a short video promoting your corporate products or services. Making a corporate promotional video for your business can be both an exciting and daunting prospect.

How can a promotional video help my business?

With our fast paced society and so much written content available; communicating through video is a more visual and personal way to understand who you are and what you do. A corporate promotional video offers the opportunity to show your brand character and offer a face to the name. This in turn creates a more personal feeling.

What to consider when making a corporate video

When you’re considering your corporate promotional video, it’s important to know who your target audience is. It is important to understand the purpose of your video and know the core message.

Think about how you’re going to communicate your message. Do you want a light hearted approach or something more serious? Do you require a script for the message or are you going to free style it? If you are using a script, we recommend you read it a few times to someone you trust to make sure it sounds free flowing and natural so as to ensure the best results.

Finally, remember to include a call to action.

How long should my corporate promotional video be?

Depending on your message depends on the length your video should be. If you are creating a video to introduce your company, we wouldn’t recommend much past 2-3 minutes. On the other hand, if you are promoting an event and there was a particularly great piece of entertainment or an inspiring talk performed from a previous event, you may want to consider a video closer to 5 minutes.

What’s involved?

If you’re considering a corporate promotional video for your business, contact Red Shell Productions on 0121 6677 898 or email info@redshellproductions.co.uk for a free no obligation quote.

We’re not here just for the glamorous promotional corporate videos
Red Shell Productions is a video production company based in the Midlands and specialise in live event streaming. We broadcast your event live by streaming video to your website for the purpose of events, conference services, training etc. Broadcasting your event live extends your audience to include virtual attendees thereby improving your brand exposure, brand interaction and internet marketing services.

Our film production services ensure live event coverage is covered be it for live event streaming purposes or for post production/ short film later. Red Shell Productions have the capability to handle your audio/ visual production requirements for your event video.

Red Shell Productions can help you with your video requirements be it a short introductory video to your company, testimonial video, live event coverage etc. we can most likely help you (if not, we can usually point you in the direction of someone who can).

If you have a wedding or corporate event coming up and are looking for a video production company to film the day or broadcast your event live, give Red Shell Productions a call for a free no obligation quote on 0121 667 8977 or email info@redshellproductions.co.uk.

Follow Red Shell Productions on twitter @RedShellUK or like them on facebook.com/redshellproductions