Category: Corporate Marketing

Corporate marketing is an organisational strategy. Corporate marketing works from the board room and stakeholders down to the marketing offices.

Preventing and Fixing Bad Audio on Your Videos

It’s happened to almost everyone who’s shot video of a special event at one time or another. The footage is picture perfect, but the background noise of the audio ruins it. Here are a few tips for preventing extra noise, types of audio problems and how we can help fix it:

Tips for Improving Video Sound

It’s much easier to do a little audio preparation before shooting than to rely on postproduction to clean your video’s sound. Three pieces of advice to help you prevent bad audio on your next video:

  • Choose a location with little noise. You may not be able to choose the place you’re shooting your video, but if you have a choice, pay attention to any background sound. It can include street noise from traffic, machines or a crowded area with too much background chatter. Try to find the quietest location if you can.
  • Use a microphone. Your video camera might have a high-quality built-in mic, but that isn’t a guarantee of clean audio sound. In fact, they’re guilty of picking up too many extra sounds that can create a muddy audio.

The lavalier mic (aka the lapel mic) is a great choice for both professional and amateur videographers. It’s easily hidden, it focuses on the speaker and you have a choice between wired or wireless microphones.

  • Do a sound test before recording. This is something a lot of people forget when they’re making a video. A simple sound check before you start filming could save you a lot of time postproduction. You’ll be able to hear how much or how little background noise there is and the quality of the audio.

Types of Audio Problems on Video
Even the most experienced videographers can run into problems with their audio. It could be due to external situations, locations or even faulty equipment. This is a list of the most common problems with sound on your video:

  • Low quality of your camera’s built-in mic
  • Crackling or static
  • Distortion or too much bass
  • Buzzing or humming
  • Overwhelming background noise

Fixing or Reducing Bad Audio on Your Video

When you’ve discovered audio problems on your video, it might be possible to reduce or even fix the sound. We can fix many audio problems (within reason); backing tracks can reduce a lot of background noise; and in some cases a graphic equalizer can be used to minimize the noise.

Keep in mind that it may be impossible to remove the audio you don’t want, while keeping the audio you need for your video.

Don’t Give Up on Your Video Because of Bad Sound
It’s disheartening to find your video’s audio is less than what you expected. Don’t forget that there might be a solution and a way to minimize the audio problems, or perhaps remove them. Ask an expert to find out before you give up on your video. If you would like to discuss your sound requirements with a member of the Red Shell Productions team, call 0121 6677 898 or email info@redshellproductions.co.uk

In the meantime, feel free to use our tips to ensure your next video has great sound quality!

Corporate Promotional videos for small business

Corporate promotional videos are exactly what they say on the tin, a short video promoting your corporate products or services. Making a corporate promotional video for your business can be both an exciting and daunting prospect.

How can a promotional video help my business?

With our fast paced society and so much written content available; communicating through video is a more visual and personal way to understand who you are and what you do. A corporate promotional video offers the opportunity to show your brand character and offer a face to the name. This in turn creates a more personal feeling.

What to consider when making a corporate video

When you’re considering your corporate promotional video, it’s important to know who your target audience is.  It is important to understand the purpose of your video and know the core message.

Think about how you’re going to communicate your message. Do you want a light hearted approach or something more serious? Do you require a script for the message or are you going to free style it? If you are using a script, we recommend you read it a few times to someone you trust to make sure it sounds free flowing and natural so as to ensure the best results.

Finally, remember to include a call to action.

How long should my corporate promotional video be?

Depending on your message depends on the length your video should be. If you are creating a video to introduce your company, we wouldn’t recommend much past 2-3 minutes. On the other hand, if you are promoting an event and there was a particularly great piece of entertainment or an inspiring talk performed from a previous event, you may want to consider a video closer to 5 minutes.

What’s involved?

Educational Videos for Business - Corporate Marketing Red Shell Productions

If you’re considering a corporate promotional video for your business, contact Red Shell Productions on 0121 6677 898 or email info@redshellproductions.co.uk for a free no obligation quote.

We’re not here just for the glamorous promotional corporate videos
Red Shell Productions is a video production company based in the Midlands and specialise in live event streaming. We broadcast your event live by streaming video to your website for the purpose of events, conference services, training etc. Broadcasting your event live extends your audience to include virtual attendees thereby improving your brand exposure, brand interaction and internet marketing services.

Our film production services ensure live event coverage is covered be it for live event streaming purposes or for post production/ short film later. Red Shell Productions have the capability to handle your audio/ visual production requirements for your event video.

Red Shell Productions can help you with your video requirements be it a short introductory video to your company, testimonial video, live event coverage etc. we can most likely help you (if not, we can usually point you in the direction of someone who can).

If you have a wedding or corporate event coming up and are looking for a video production company to film the day or broadcast your event live, give Red Shell Productions a call for a free no obligation quote on 0121 667 8977 or email info@redshellproductions.co.uk.

Follow Red Shell Productions on twitter @RedShellUK or like them on facebook.com/redshellproductions

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