Blog – Page 6 – Red Shell Productions

Online video marketing and production

Online video marketing incorporates the use of video to your marketing mix. This marketing method can be used to promote your brand, products or services. It is now said that video is shared more than any other kind of online content thereby increasing the urgency to start using online video marketing if you aren’t already. Sharing your product, service or brand through video provides the opportunity to send across your brand personality and gives your company the sense of being approachable and ‘human’, not ‘just another corporate’.

Incorporate video into your online marketing strategy

Inserting regular online video marketing makes your brand feel fresh and uploads regular interesting content. If you are for example in a trade such as building; uploading a quick video of your current project from your ipad or iphone is a cheap alternative to show regular and interesting projects you are working on. In addition, this demonstrates that you are a busy, active organisation. This shows prospectives a few things; you are good enough at what you do that you are prepared to show it off; that you love what you do and want to help others do it and; that you are actively seeking ways to engage with your audience in a more interactive way.

Lights, camera, action!

Red Shell Productions offer a bespoke video production service. We provide your video in broadcast quality and as part of our bespoke service will work to your timescales, attend the location’s you would like us to film for your video message and have a consultation. Our process usually goes something like this:

Broadcast your event live to your website

Backgammon is one of the oldest two player board games and relies on both luck of dice and the strategy and tactic of the player. This makes an exciting combination for a weekends entertainment. Red Shell Productions recently visited Brown’s court rooms in Covent Garden to film and the London Backgammon Open; broadcasting the UK’s national professional back gammon tournament and open back gammon tournament.

Filming the Backgammon London Open tournament

Filming the Backgammon London Open tournament saw the professionals tournament entering 64 players with an entry fee of £200 per seat whilst the open tournament entered a massive 128 players.

Red Shell Productions broadcast the event live and presented statistics at the end of the event. This is both encouraging as an event organiser and as well as valuable as you know where in the world your key audience are. During the UK’s national professional’s back gammon tournament, naturally, most viewers logged in during the professionals and statics revealed over 500 unique viewers logging in from over 20 different countries. Data collected naturally demonstrated the highest number of viewers logged in during the final game. We also know that viewers watched for an average of 20 minutes – the average time of a back gammon tournament.

Create a brand community

Having these statistics to hand helps organisations assess the brand exposure value to their organisation. During the London Backgammon Open, organisers increased their audience from 200 attending the venue over the course of the weekend to over 700 individuals interacting with the games in the same time space; a three and a half fold increase in audience!

Create a buzz around the event by sharing content before, during and after

With social media at the hands of any one with a phone connecting to the internet, creating a buzz before, during and after the event has now become a lot more accessible. Advertising by email and social media was essential to seeing the attendance figures for the London Backgammon Open. During the event, social media enthusiasts were on hand to take photographs of the games underway and tweet and share the atmosphere and fun vibes this enticing game created.

Set agenda

Ensuring a set agenda was in place beforehand meant viewers tuning in always kept up to date. Some of the key points included:
Who will be presenting?
Who is going to guest present with the presenter?
When will regular updates of other games be announced?
Make sure presenters are explaining the game along the way. This will encourage individuals new to the game to carry on watching and hopefully gain an interest in the game themselves

Congratulations!

Once again, a huge congratulations to the winners of the weekend, Raj and Fabio. For more information on the winners, how to get involved next year, rules etc. visit http://londonopenbg.weebly.com/

To discuss live streaming your upcoming event, call us on 0121 66 77 898 or email info@redshellproductions.co.uk

Redshell Featured on Plan Your Perfect Wedding Website

Red Shell Productions is a video production company based in Birmingham, specialising in live event streaming. Red Shell Productions was born when its two creative minded owners Roxy and Josh married in 2011. Family from both sides couldn’t attend due to living abroad and illness.

A creative solution

With just weeks to go to the big day and little sign of 10’s of thousands of pounds they’d have needed to fly all the family out, Roxy and Josh concluded the solution was to stream the wedding live over the internet. This meant all friends and family could attend regardless of where they were in the world. So long as virtual attendees had an internet connection, they could tune in and watch the big event.

An exciting response

Having told all friends and family that they could now watch the wedding live, the response was huge! With over 150 viewers worldwide, we knew we had a winning model to get started with. The rest, they say, is history. Red Shell Productions is now pioneering the way for live streamed weddings in the UK.

Stream a wedding: Regular or bespoke?

Red Shell Productions currently offer 3 standard packages to stream a wedding as well as a whole host of bespoke options for weddings. With a team boasting national and international broadcasting experience, we can offer discreet documentary style filming of your day through to a media extravaganza with video live streamed to large screens on site as well as online. For information on how, together, we can create a tailor-made package for you, call us today on 0121 6677 898.

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