Live streaming is becoming an increasingly popular method of generating content. It is valuable for businesses and their brands as it allows the customers to get a closer connection to them. It’s useful for a variety of audiences from those trying to get their name out on the world wide web to businesses. Live streaming is a medium of content (video) that is very popular.
Live streaming does however come at a cost. Some larger organisations will seek sponsorship, product placement or similar to make the stream available to their audience for free. Covering these costs however, is not always that straight forward or may not be relevant to your audience or business plan. Continue reading “Pay Per View Live Stream: Is it a necessary business compromise?”