The steady increase in popularity of video as a business-marketing tool is no accident. It’s in essence one of the simplest ways of conveying your message to your consumers. If you haven’t incorporated video into your marketing strategy yet, it’s time you do. Here are 9 reasons why adding video to your website can help your business:

1.) Recruit fresh talent

Arguably one of the most important components of a successful business is attracting and acquiring the best employees for your company. Finding new employees that will excel in their roles is the backbone of business growth. Video used as a method of advertising for staff is much more effective than the usual online job listing.

2.) Attract new consumers

Video is a more accessible method of communicating your brand, service and products and takes little effort for the consumer to grasp. Compare watching an explanatory, engaging video for several minutes to sifting through several pages of a White Paper. Which would you choose?

3.) Video is a proven sales tool

Surveyed consumers say that their confidence in a business is elevated by over 50% from a relevant video and has encouraged purchases of services or products. In summary, business videos increase consumer trust.

4.) Gain buzz for new services and products

Using video to marketing your services and products is easy to share. With shares on social becoming ever the priority, video is a great form of recommendation.

5.) Communicate clearly with your consumers

One of the biggest complaints consumers have about a business, its services or its products is that they are confused about the specifics. In other words, video is a great remedy.

To illustrate, imagine a simple step-by-step or tutorial video they can go to with their questions. They don’t have to go through the hassle of reading through dozens of articles to find a solution, which can create frustration on the consumer end.

6.) Find out more about your target audience

Businesses can use video as a means for discovering details about their target audience. For instance, will new products be successful, is there a need for this service, what sort of reputation does the company have online, what needs to be changed? It’s a great way to deal with complaints, create strategies and overall tweak your business plan.

7.) Use video testimonials for business credibility

Consumers have to wade through a lot of online ‘noise,’ and to set yourself apart you can use consumer testimonials to increase confidence in your brand. It’s the online version of word-of-mouth recommendation.

8.) Video is more engaging and is adaptable for multiple business purposes

In essence, we mean that business marketing is moving towards more syncopation between consumer and your business. A video is adaptable from a presentation or seminar to sound bites or highlight of your business’ strengths. Consumers are craving personalization for their purchases.

9.) Video ‘reviews’ considered more trustworthy than review sites

Many online written review sites have been compromised by false reviews. Showing consumers real reviews with pros and cons is more believable and trustworthy. Typically, people respond better with visuals and audio than reading.

We hope this article on 9 ways adding video to your website can help your business was useful. We’d love to hear from you. Have you got any extra reasons or experience to share? Tell us in the comments below!